Human to Human business
With the ever growing impact of AI onto business and society in general, human to human business is a concept that focuses on building relationships between people, rather than just transactions between companies. It's about creating a connection and understanding between individuals, and using that connection to drive business success. Here at Mentorprise we truly believe that a H2H approach has its rightful place in today's and tomorrow's business.
The Importance of Human to Human Business
One of the key benefits of human to human business is that it allows companies to create a more personal connection with their customers. By focusing on building relationships, companies can better understand their customers' needs and preferences, and tailor their products and services accordingly.
Another advantage of human to human business is that it can help to build trust and loyalty. When customers feel that they have a personal connection with a company, they are more likely to remain loyal and continue doing business with that company over time.
How to Build a Human to Human Business?
So how can companies go about building (and keeping) a human to human business? There are a few key strategies that can be effective:
- Focus on building relationships, not just transactions.
- Listen to your clients and understand their needs.
- Be transparent and honest in your dealings with clients.
- Engage with them on a personal level. Not only by using social media, website and online channels in general, but pick up the phone, meet in person, dialogue...
- Give room and assistance for your workers to develop their EQ (emotional intelligence level) or bullet 1, 2, 3 and 4 will become tricky!
By following these strategies, companies can create a more human-centered approach to business that is focused on building lasting relationships with customers.
The Future of Human to Human Business
As technology continues to advance and more and more business is conducted online, it can be easy to lose sight of the human element of business. However, many experts believe that human to human business will become even more important in the years to come.
By focusing on building relationships and understanding between individuals, companies can create a competitive advantage that cannot be replicated by technology or automation. This human-centered approach to business can help companies to stand out in a crowded marketplace and build lasting relationships with customers.
In conclusion, human to human business is a powerful concept that can help companies to create deeper connections with their customers and build lasting loyalty. By focusing on building relationships and understanding between individuals, companies can create a competitive advantage that cannot be replicated by technology or automation. All this without losing the AI development out of sight, but rather in close collaboration with new technology.
As we look to the future, it's clear that human to human business will continue to play an important role in driving business success.
To use the famous words of Sam Altman (CEO OpenAI): "AI might lead to the end of the world, but in the meantime, there'll be great companies."
Want to learn more about EQ and the the necessary impact it needs to have in tomorrows business, driven by AI?